If you think all SMS marketing campaign are made equal, you better think again. If you look closely, there are businesses that fully integrate SMS marketing into their business while others not so much. ScanLife did a survey and they found that 89 percent of customers use their mobile phones while shopping.
If you are serious about growing your business, here are some tips on how to maximize your growth.
a. Who are your customers?
You need to analyse your customers’ purchase history and location-based demographics so you can send the right messages to the right customers.
b. Crystal clear messages
Each message is limited to 160 characters and you need to get your points across. So, you have to make sure the message is clear and to the point written in language that your customers can understand. If you are informing customers about a sale, give them a specific date when it ends or putting an expiration date on a coupon.
c. CTA buttons
CTA or calls-to-action will increase customer engagement with your messages. Use texts like “Show this text”, “Click here”, or “Buy now”.
d. It’s all about the timing
It’s all about the right timing as it takes people an average of three minutes to open messages. An article by Convince & Convert, customers’ responses to sales, promotions and events promoted on SMS are most effective when they’re last-minute impulses. However, don’t send them out too early in the morning or too late at night.
e. Identify your best customers
Your best customers are the ones who are loyal and consistently buy from you. They also give you feedback and promote your brand to their friends and family.
All in all, it does not matter what kind of business you are running, you can maximize the benefits of your SMS marketing campaign by creating interesting messages and analysing your customer demographics.