Bulk SMS marketing is undeniably one of the best marketing strategies for businesses to connect with future and current customers through mobile phone. Without proper knowledge, you will not be able to fully utilize this strategy. So, it is imperative for you to understand the good and bad of using bulk SMS as a marketing strategy.
a. High open rate
According to SMS Global, SMS has an open rate of 98 percent with 90 percent of the messages are read within the first three minutes when your customers received them. They further noted that mobile phone ownership is close to 95 percent and no internet requirement for sending and receiving SMS. Hence, making it the best communication tool between you and your customers.
b. Send it immediately
Since it the strategy does not require internet connection, you can deliver your messages instantly. Tell them about your sale promotions, new items or services and any other important pieces of information.
Bulk SMS is an excellent method to ask feedback from customers, persuade them to subscribe to your services, and many more. Compared to other marketing methods such as email, with SMS you will get responses from customer almost instantly.